What should I do next?
5 Mar
There’s something wonderfully simple and powerful about this table, which MPA board member Lynley Belton shared at our Small Publisher session last week (Lynley originally got it from John Wilpers of FIPP).
It measures Return on Investment vs effort required. Spend a few minutes filling it in with all the various projects jostling for your attention, and it becomes pretty clear where you should put your efforts first.