John Baker, Managing Director of media and PR company Lassoo

Thursday March 19

I think the current crisis could be an opportunity for magazines. With people spending more time at home we are seeing rising participation in home cooking and gardening along with a spike of interest in financial services driven by market volatility.

Significant consumer spend on international travel will drop, and some of this could be redirected domestically or to other consumer categories like furniture.

Pockets of opportunity will exist; magazines can support this and benefit.